Meet Natalie

Coach, Implementation Expert, and multi-passionate momprenuer.

I’m the driver behind BeyondFA. My mission? Simple: helping businesses and people grow with purpose – and enjoy it.

I’m all about rewiring your thinking for success and arming you with the tools and techniques that get results. If you show up and do the work, you’ll bust your barriers and unleash your potential. Loving your life and what you do? That’s my jam, and I’m here to guide you every step of the way.

Read the "Fun" Bio
natalie headshot at office
"Natalie helped us clarify our vision, make it actionable, and then manage significant pieces of it. She's helped us build a more efficient practice, develop a more proactive planning system, and create additional clarity for our team around the vision. Hiring someone who brings expertise and the ability to take on tasks and thereby give back clarity and time, is a tremendous value add!"
Zach Teutsch & Ari Weisbard
Zach Teutsch & Ari WeisbardValues Added Financial

Whether it's coaching you to success or working alongside you in the trenches, we help you dream big, take action, and grow with purpose.

What We’re All About

Build YOUR dream, not someone else’s.

We believe in best practices, but not following them blindly. We help you get clear on how to take action to build the business YOU want. ​

Care Deeply.

We love getting to know our clients, personally and professionally. We care deeply about what we do, the people we do it with and desire to make an impact our corner of the world.

Small team, big changes, meaningful results. ​

We work with a select list of clients because we can hold clients accountable, get to know them as humans as well as business owners, and love getting in the weeds. ​

Nothing is Impossible.

We’ve put men on the moon – you can absolutely build the business you want. First, you have to believe that it’s possible.

Straight forward, tough love.

We won’t shy away from tough conversations. Expect to get the the feedback you need to hear to grow and, ultimately, thrive. Be ready to take action on it.

Learning Through Action.

We’ve put men on the moon – you can absolutely build the business you want. First, you have to believe that it’s possible.

Meet the Team

jennifer headshot

Jenny Witzman

All Things Operations, Boss Mom & Amazing Artist

A self-described perfectionist, Jenny is well suited to all things client service and operations. She loves creating solid relationships based on trust and respect and is most passionate about ensuring our i’s are dotted and t’s are crossed.

In her free time, you can find her hanging out at the lake, semi-competitive rowing, reading, and spending time with her friends and family.

Ask her about her fine art background and pencil portrait work – it’s her secret talent!

When I’m not working on BeyondFA, you can find me:

  • Traveling. I’ve lived in Southern California, Atlanta, Northern California, Ecuador, Paris and Costa Rica. I’ve been a few other places and have many more to go. Currently, I reside in Phoenix (the center of the sun) where I spend time with my husband and two amazing boys.
  • Doing a lot of personal development. Yes, I have a life and leadership coach. I follow many “gurus” via podcast – Marie Forleo and Mel Robbins are my favorites.
  • Reading, reading, reading, and listening to books. I’m a knowledge junkie with a wide range of tastes. Pretty much any personal or professional development book, and to give my brain a break – I love a good cozy murder mystery that involves pets or baking.
  • Dancing like no one is watching. Mostly in my kitchen, but I also take classes at Dance 101 and perform.
  • Legos, lots of legos. I’ve always enjoyed building things, and I’m lucky my kids share this passion.